Corporate Communications |
• Internal and organizational communications
• Management/change communications
• Speech writing
• Presentation development
• PR and community relations projects
• Reputation monitoring through traditional media, social media and other online communications channels
• Marketing initiatives
• Branding initiatives
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Internal Communications |
• Executive communications
• Employee profiles
• Internal articles
• CSR initiatives / communications
• Intranet content creation
• Intranet management (SharePoint, Yammer, Jostle, Salesforce/Chatter)
• Events (employee appreciation/engagement, service events, etc.)
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Social Media |
• Competitive social media analysis
• Campaign ideation and development
• Content creation strategy and deployment
• Integration across social media channels, as well as websites, blogs, e-newsletters, media relations and community relations initiatives
• Management and evaluation
• Listening and reporting / community management
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Public Relations |
• Write and distribute news releases
• Speech writing
• Write pitches
• Create and execute special events
• Copy writing and blogging for the web (internal or external sites)
• Social media content and community management
• Influencer marketing (outreach and program management)
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Event planning and management |
• Creative concepting
• Venue identification
• Event branding
• Promotion
• Event collateral
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For more information or to learn how we can help you, contact: rashidapowell@gmail.com
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Industry Expertise |
We offer PR/communications services to a wide range of industries including financial services, technology and travel. My experience spans both non-profit and for-profit, as well as B2B and B2C target audiences.
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Awards |
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I have earned awards from international communications agencies for HR, social enterprise and CSR communications campaigns. In each case, the campaigns were created in conjunction with a team of colleagues to influence employee behavior and increase awareness.
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